A Blue Moon Arts Client: Tamale Shop

Client: Tamale Shop
	The client offers gourmet-quality tamales with unusual flavors or ingredients, such as sweet tamales intended as desserts. This logo can increase sales by showing what makes this product special, and therefore worth buying. It expresses tradition through the serif font used for the name. The shaded ring shape suggests their contemporary process which begins with traditional recipes and high-quality ingredients, and ends with an innovative product. Using a range of colors suggests the variety of ingredients and flavors that consumers who buy this product will enjoy.
	The Tamale Shop's package helps increase sales by giving buyers a glimpse of what makes this product exceptional, and well worth their money. The palette of cool colors keeps the focus on making the product attractive by contrasting with the warm hues of the food. This color scheme also makes the product appear more upscale and more appropriate for a special occasion. It helps reassure the consumer that these tamales are worth the price. The curved, flowing shapes of the design create a harmonious feeling. They also are a subtle reference to the traditional process of spreading, rolling and steaming handmade tamales.
Click on picture to enlarge.