Does your product or service have a relatively high price tag?
Are you encountering more resistance from prospects and clients, since the cost of everything is increasing these days?
Here's an example of how A Blue Moon Arts used humor to create a unique, appealing image for a product that charms customers into purchasing.
The creative challenge:
Oodles and Gobbs offers cheesecakes in a variety of flavors, including non-sweet or savory tastes such as salmon. Because of the high quality of these ingredients, the cost of each cheesecake can exceed $20. And the season with the most profit potential for Oodles and Gobbs is around the winter holidays, when it's hard to stand out from all of the aggressive marketing that many other gourmet/specialty food companies do.
So how can we persuade consumers that these particular cheesecakes are worth every penny?
How we solved it:
By making the consumer smile. Who knows where to find good cheesecake better than cheese-loving mice? (The marketing for Disney's Ratatouille gave us a little boost, too.)
Why humor solves this creative challenge:
Using humor in an appropriate way can lower your audience's sales resistance. Same as telling a funny story to start a speech or presentation with the right tone. If you and your clients are laughing about the same thing, it creates a little bond that you can build into a conversation or a relationship. Making people laugh with you takes a little courage, and boldness sets you apart from the middle-of-the-road pack. Humor seems to touch a place in the human brain that is connected to memory, so your product or service stands a better chance of being remembered for the right reason. Obvious humor like a cartoon may not be appropriate for your service or product, but humor can be subtle, too.
This logo also helps boost sales by making the product look appealing to a wider audience that includes kids and families. Additionally, the logo's elements, such as the mouse characters, can be used separately at smaller sizes or in different formats such as signage. So the money spent to develop the design stretches farther.
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Solving Your Creative Challenges with Logos • Publications • Editorial and Advertising Illustration • Other Marketing Collateral
office (918) 742-3136 • cell 812-5974 • kathyp@abluemoonarts.com • abluemoonarts.com |