King Louie Production Worx: New Logo

Audrina Phillips' warm, expressive voice is a pleasure to listen to. She combines this innate talent with years of experience in radio and voice-over work. Her new company, King Louie Production Worx, is focusing on the growing market for audio books. (The company name is an affectionate tribute to her father.) After we met at a Tulsa Advertising Federation event, Audrina turned to A Blue Moon Arts to create a logo that is a visual expression of Audrina's audio expertise.

Three options suggested themselves at the beginning of the process:

1. Focus on the "King" or "royalty" aspect of the company's name.
2. Emphasize the very specific market (audiobooks) that Audrina is targeting, with symbols of both literature and sound
3. Focus on Audrina's company name

The third option turned out to be the best. The strength of this company name is its uniqueness. So focusing on just communicating the name will start building name recognition and adding value faster. I chose the most distinctive two words of this company's name to focus on. The curving shapes of the logo invoke the sheer enjoyment of listening to a pleasing voice. The combination of different fonts show the range of expressiveness that Audrina can offer. The lower-case font of "king louie" makes the company seem approachable.

Starting a business is always uncertain. But King Louie Production Worx has two advantages: it's tightly focused on a market that is growing, and Audrina is experienced and gifted. I appreciate the chance to help her define her company's personality at an early stage, and wish her great success. If you need voice-over work, please contact her at:

(918) 619-3017

http://voice123.com/audrinaphillips

E-mail: kinglouieproductionworx@webzone.net

See Audrina's profile on LinkedIn

For Your Success: Better Logos And Other Marketing Tools office (918) 742-3136 • cell 812-5974 • kathyp@abluemoonarts.com • abluemoonarts.com