The client needed to stand out in a positive way from the dozens of other car washes available to Tulsa drivers. Distilling the positive qualities of the business into a recognizable character was the best way to appeal to a range of potential customers. Once we determined that a dog's personality communicated the best qualities of this business (friendliness and dependability) we based the character on the client's own beloved pet. This demonstrates the personal stake and commitment the owner brings to this business.

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